RingCentral Support

Staff and Board of Directors

John Jurow

Foundation CEO

Dana Floro

Director of Operations

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Elena Ricevuto

Chief Investment Officer

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Maria Reyes

Executive Assistant

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Ksenia Chistykova

Program Assistant

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Eric Rogers

Grant Writer

Kel Cruz

Marketing Consultant

San Mateo County Health Foundation - Logo Transparent

San Mateo County Health Foundation, incorporated in 1989, is a public 501(c)(3) organization dedicated to supporting San Mateo Medical Center and county clinics.

John Jurow - Foundation CEO

John Jurow, CEO

John Jurow is the CEO of the San Mateo County Health Foundation. He was born in Burlingame, California and has been a life-long resident of San Mateo County. He lives in the city of San Mateo with his two sons. Prior to joining the Foundation, he worked for over a decade in San Mateo Medical Center’s Radiology department and served as the Deputy Director of Ancillary Services. John is excited to be part of the Foundation and works with a committed board of directors. He believes that the latest medical technology, the most up-to-date innovative medical procedures, and access to qualified physicians and nurses should be available to everyone, regardless of their ability to pay.


Dana Floro - Director of Operations

Dana Floro, Director of Operations

Dana Floro was born in the Philippines and spent most of her childhood in Burlingame. After attending college in Manila, she returned to Burlingame to raise her 3 children and became deeply involved in the community through school events and fundraising. Dana worked for Visa Inc for almost two decades, where she held roles in client services, human resources and global sponsorship and events management, creating programs for the Winter and Summer Olympics, NFL Super Bowl, FIFA World Cup and other large-scale projects. After leaving Visa Inc, she became a development specialist for a Marin-based non-profit organization that partners with people with disabilities on their path to independence. During the pandemic, she started a small business doing florals, and she continues to design and create arrangements on the side. Dana is honored to be part of the SMCHF team, working with staff at San Mateo Medical Center and our community of donors, sponsors, and partners to change thousands of patients’ lives, providing access to quality healthcare for everyone and giving so many a chance to thrive.

Contact: c_dfloro@smcgov.org

Kel Cruz, Marketing Consultant

Kel Cruz  is a distinguished video producer and editor and leads Modal.video—a video production company dedicated to transforming client messages into motion that boost sales and lead generation. His extensive portfolio includes work on short films, documentaries, and key roles in video production across manufacturing, e-commerce, and wedding films. Beyond his mastery in visual storytelling, Cruz brings a solid background in business development and sales from the SaaS industry. As a content creator, he is also dedicated to developing his own personal brand, continuously exploring new avenues to inspire and engage audiences.